What are the top predictions for marketers heading into 2017? To find out, I turned to CEOs, Presidents, CMOs and authors. In 2017, AI will allow marketers to create highly personalized ads tailored to buyer's specific interests in real-time through superior and infinite knowledge. AI will also make mass email marketing tools obsolete (and the resulting spam email), automatically scanning out the "bad" leads and creating custom, personalized communication instead. As AI continues to advance, we can expect to see the recommendation engines that power companies like Netflix and Amazon develop one specifically for the B2B market.